In the inaugural Community Conversations event, Bettermode spoke with two community management gurus about the present and future of the community manager role. Alex Angel and Erik Martin are in ...
Articles
When it comes to SaaS products, hooking customers is only the beginning. To ensure customers stick around and keep coming back for more, onboarding them effectively — showing your product's features ...
In today's connected world where people are always in touch with each other via different tools and websites, companies have realized the value of building online communities. Businesses are using ...
User-generated content
User-generated content is any media or post created by individual users and published on a platform. The content can be images, videos, blog posts, reviews, gifs, FAQs, or ...
You must have heard "It's less expensive to keep a current customer than to find a new one."
This statement has a profound impact on the bottom line of any business. According to the Harvard Business ...It’s something we’ve all experienced: you want to buy a product online, but the description doesn’t answer all your questions. You have three options:
Buy the product and cross your fingers that it’s ...
Powerful idea generation is one of the key benefits a branded online community can offer since the users who specialize in your product are always brainstorming to ensure that it matches their use ...
In today's fast-paced product landscape, transparency is key. And one of the most powerful ways businesses can foster transparency is through a public product roadmap. This roadmap, shared with ...
A private community is a community that is closed to the outside world. All the discussions and content shared in the community is visible to the members only. Private communities may have stricter ...
Customers want a hassle-free experience when they choose your product, including an easy setup and reliable customer service. If they don't get what they need, they'll move on to another solution.
Self...The 1% rule of online communities states that only 1% of website users actually generate content while the other 99% simply consume it. A variant of this is the 90-9-1 rule, which states that 90% of a...
If you want to build an online community, you’ve probably thought about running it on Slack. And there’s a good reason for that; many communities use Slack.
But, it isn’t perfect for communities. ...Q&A community in the enterprise domain is getting significant traction primarily because of the surge in demand for a natural question and answer-based content flow. This format has been a popular...
No matter how technologically advanced we get, personal connection is still the bedrock of any community platform.
That’s why fostering community engagement has never been more important. With ...
At Bettermode, we believe that branded communities should not live in silos — they must be fully integrated with the entire customer lifecycle to deliver the maximum efficiency in customer acquisition...
Bettermode recently spoke with community-expert Pramod Rao to discuss his strategies for building a successful, community-led company. Pramod is the co-founder and CEO of Threado, the command center ...
When you meet people in the offline world, who do you meet? Chances are it is small groups of people with similar interests to your own. Most of us value these carefully selected groups.
They are ...Online forums build supportive communities around your business. They attract new customers, retain them, and give users a chance to connect with one another about your brand. Ultimately, investing in...
Scaling your ‘content marketing’ is a sizeable program to take on, especially if you want to generate business results. However, one efficient and effective way to scale up your content marketing is ...
Onboarding new members to your community is a critical socialization process. Note that I have used the term socialization as it is very similar to going to a place, meeting new people and adopting ...
The spookiest day of the year has already arrived -- people are busy with pumpkins, candies, costumes (including pets?!), and horror stories. There are some really scary emails, content, and books ...