About
Understanding how to calculate return, profit, or ROI might seem easy. But figuring out the real value of your online community can be tough.
This challenge mainly comes from the difficulties of gathering data, figuring out how much impact something has, making broad statements, and other important things for measuring "value".
With businesses increasingly relying on online communities to engage customers and cultivate brand loyalty, understanding these communities' return on investment (ROI) has become imperative.
This webinar will delve into the pressing question confronting professionals across diverse sectors: how do we accurately measure and showcase the financial influence of online communities on business expansion?
Through insightful strategies and real-world examples, participants will glean valuable insights into deciphering the ROI of online communities. This knowledge will empower them to optimize their community endeavors for business success.
Here’s what our experts will talk about:
* Defining Community ROI: Direct and Indirect Benefits
* The ‘How-to’ of Measuring Community ROI
* Best Practices and Strategies for Mapping Community ROI
* Case Studies and Success Stories
* Analyzing Community ROI: A Methodical Approach
Speakers:
* Carrie Melissa Jones - Founder & Chief Strategist, The CMJ Group
* Francisco Opazo - Head of Growth & Community, Bettermode