Improving product adoption, reducing churn, and increasing customer retention are some of the major goals of any business. These goals improve customer success and increase customer lifetime value. The foundations for these programs are customer education and customer community. With education, as a business, you are creating great users of your product as well as helping them become better in their profession.
When you build training materials and resources for customer education and make them easily available through your customer community, the value is further amplified. Apart from improving the customer experience and engagement, it’s a great way to build brand leadership, social proof, and give a feel of customer experience to the prospects.
Join us live with Kyle Hagge, Lead Community Manager of Morning Brew, to get insights on how to tie in a customer education program and customer community to improve customer success.
During this webinar you’ll learn:
- How to put together a customer education program
- How to tie in customer education with the customer community
- How to improve customer success with community and education