Released on February 1, 2022
Google Tag Manager is a free web-based software that allows you to manage tags (snippets of code or tracking pixels) on your website and app without modifying the code. Good examples of tags are Google Ads conversion script, Facebook pixel, and remarketing tags.
Once the integration is enabled in your Bettermode community, all the tags for the community can be easily managed from your Google Tag Manager account.
This means the marketing team doesn’t need to ask the community team and technical team to add different tags to the community. The marketing team can even reuse the setup they have for other products and websites inside the Bettermode community.
Top use cases:
Hotjar or Mouseflow tag can help you learn visitor behavior, see live playback of visitor movement, and collect feedback.
LinkedIn Insights Tag can be used to uncover insights about community visitors and run personalized ad campaigns on LinkedIn.
If you are using Google Ads to drive traffic to your community, dynamic remarketing can be used to show ads to people who previously visited your community.
Using AdRoll tag you can track visitors to your community and show ads related to the content they viewed.
Google Tag Manager also allows you to track a set of basic events such as clicks, link clicks, and scroll depth by default.
Google Tag Manager app is available on all pricing plans.
📖 Learn more about this integration here →