Released on July 12th, 2022
Mailchimp integration allows you to combine the robust marketing automation capability of MailChimp and Bettermode community member data to better engage your contacts. Once the integration is enabled, community members will be synced with a specific Audience created in MailChimp. The contacts in MailChimp will be enriched with Space membership data as Mailchimp tags.
This data can be used to perform smart contact segmentation and improve the messaging with targeted campaigns.
This video features our former brand, Tribe. Since then, Tribe has undergone a rebrand and is now known as Bettermode.
Popular use cases to help you get started:
Automated campaigns: Set up automation to send a message to your contacts when certain Space tags are added. For example, when a member joins a Space for the most loyal customers, a tag will be applied and you can send an email with a thank you note.
You can also easily automate a welcome email for your new community members. Apart from email campaigns, you can run ad campaigns across Google Display Network, Facebook, and Instagram based on your Mailchimp contacts.
Better segmentation: Use the tags and combine them with other data points collected in Mailchimp to build granular contact segmentation.
Integration: Tags added on Mailchimp contacts can be used for integration with other tools such as Zapier. For instance, a trigger for Zapier workflow can be set up when a tag is added to Mailchimp contact.
📖 Learn more about this → here
Mailchimp integration is available on all plans.