Easily scour through the webinar using the key timelines listed below:
00:00 - 03:40 Introduction
03:41 - 06:43 Metrics primer
06:44 - 10:10 Operational metrics
10:11 - 13:55 Recommended metrics
13:56 - 18:06 Business outcomes
18:09 - 29:05 Interpretation
29:06 - 37:20 Storytelling
37:21 - 45:00 Q&A
Understanding the health, growth, engagement, and ROI of your brand community is crucial. However, with so many metrics available to track, it's easy to get lost in the data and miss what truly matters. Moreover, effectively communicating these metrics to stakeholders can be a challenge.
In this webinar, Brian Oblinger will introduce you to a comprehensive framework for identifying and tracking the Key Performance Indicators (KPIs) that are most impactful for your brand community. We'll also discuss how to use these metrics to communicate effectively with stakeholders, ensuring alignment and support for your community initiatives.
What you'll learn
Identifying the right metrics: Learn how to choose the KPIs that truly reflect the health and growth of your community.
Data interpretation: Understand how to analyze the data for actionable insights.
Stakeholder communication: Tips and strategies for presenting your findings to stakeholders in a compelling manner.
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