Here is our latest guide on how customer onboarding programs are empowered by customer communities that employ a unified approach to building resources. We have shared a number of examples and a list of common pitfalls to avoid.
Here is a brief summary of different ways the community adds value to customer onboarding:
Product education helps product adoption: sharing resources to ensure customers are successful with the product and they are utilizing all the right features for their use case.
Domain education helps retain more customers: when customers are better at what they do professionally because of the guides your offer, they will associate your product with professional development and become long-term customers.
Peer-to-peer learning inspires customers: new customers see how others are already thriving with your product and leverage the insights of the existing customers to uncover new ways of utilizing your product.
Unified resource hub guides customers: when new customers know where they can get help, share feedback, and contribute to the product, they will precisely know where they can voice their concerns and get queries answered. This reduces cognitive load and the anxiety of a new customer.