Bettermode's Post Analytics is a powerful tool that allows admins to track and analyze the performance of individual posts within the site. This feature provides detailed insights into post interactions, including replies, reactions, and page views. You can segment data based on user roles and select custom timeframes for more granular analysis.
How to access post analytics
- Log in as an Admin and navigate to Administration (Profile Picture > Administration).
- Go to the Content section (📁) > Posts.
- Find the post you want to view. Tip: Use the search bar to locate a specific post.
- Select the "…" next to the post and choose Post analytics.
Alternative methods:
- Navigate to the post and select "…" > Post analytics
- Navigate to the post page and use the keyboard shortcut
⌥/alt+A
Understanding comparison indicators
Arrows and numbers (displayed in green or red) beside certain data points show a comparison to the previous timeframe selected. For example, green text indicating a 20% increase in reactions means reactions have increased 20% compared to the previous 7-day period (if 7 days is your current timeframe selection).
Key Features
1. Segmentation by User Role
You can segment post analytics based on user roles to see how different types of users interact with a post. Choose from the following options:
- Everyone: Includes data from all users.
- Non-admins: Excludes admins and moderators; focuses on interactions from regular members.
2. Custom Timeframe Selection
You can select a custom timeframe to analyze a post's performance over a specific period. This is useful for tracking post engagement during events, promotions, or campaigns.
Use the drop-down menu to select from predefined periods (such as "Last 7 days") or define your own custom date range.
3. New Replies
Post analytics tracks the number of new replies a post receives within the selected timeframe. This metric helps gauge the level of interaction and discussion the post generates.
4. New Reactions
You can track the number of new reactions (likes, emojis, etc.) a post receives within the selected timeframe. This metric provides an indicator of how the post resonates with your community.
5. Activity by Role (Admins, Moderators, and Members)
View the breakdown of activity (replies and reactions) by different user roles: admins, moderators, and members. This segmentation helps you understand which groups drive the most engagement on a post.
6. Page Views (Daily)
The total page views for a post are broken down daily, showing which days the post received the most views within the selected timeframe. You can also see whether views came primarily from guests or logged-in members, helping you understand whether the post is attracting external traffic or mainly engaging existing community members.
Important: This metric is not unique. Bettermode does not currently collect unique views on a post. A single user viewing a post multiple times will be counted multiple times.
Note: Guest views can be recorded even if your site or space is private. For example, if a member receives an email notification for the post and clicks the link while not logged in, this view will be counted as a guest view.
7. Activity Over Time (Daily)
Track daily activity on a post over time, broken down by replies and reactions. This feature provides a visual representation of how engagement evolves over the selected timeframe, showing you which days experienced the most replies and reactions. This helps you identify peak engagement periods.
8. Most Popular Days of the Week
Identify the most popular days of the week for a post based on page views within the selected timeframe. This information helps you understand when your post attracts the most attention and can inform the timing of future posts.
9. Most Popular Hours of the Day
The analytics tool provides data on the most popular hours of the day for page views within the selected timeframe. Use this information to determine the optimal time to post content and maximize visibility and engagement.
Use Cases for Post Analytics
- Evaluate Post Performance: Track how well a post performs in terms of replies, reactions, and page views to refine your content strategy.
- Understand Audience Segments: Use segmentation to see how different types of users (admins, moderators, members) engage with posts.
- Optimize Post Timing: Analyze popular days and hours to determine the best time to publish posts and maximize engagement.
- Track Campaign Effectiveness: Use the custom timeframe feature to monitor how well a post performs during specific events, promotions, or campaigns.
- Analyze Audience Reach: Compare page view breakdown between guests and members to see if your content is attracting external users or primarily engaging your community.