Get a pulse of the community and uncover practical insights with comprehensive data on member activities using Bettermode's Mixpanel App.
Mixpanel is a popular product analytics software, designed to uncover insights on user behavior and improve retention. Bettermode's integration with Mixpanel allows you to capture community members’ properties and activities at a granular level, and create powerful reporting dashboards by segmenting members based on a comprehensive set of filters.
Using Bettermode's Mixpanel App, you can unlock additional capabilities, like funnels, grouping actions based on: space/member/role, cohort-based reports, stickiness, and retention, as well as comparing different member segments (based on role) for any particular report.
đź’ˇTip: The free version of Mixpanel allows you to track 100k members every month. Learn more about Mixpanel products and pricing.
Popular use cases for Bettermode's Mixpanel App
Evaluate the growth of active users (e.g., Daily Active Users)
Measure member stickiness and retention
Create reports on content generation (e.g., posts and replies)
Create activation funnels based on a series of member actions
Learn how members progress through different lifecycle stages
Combine community data and usage via members’ SSO ID to learn how community engagement impacts product adoption
How to enable Bettermode's Mixpanel App
Like any other Bettermode app, you need to first install the app:Â Learn how to install an app
Once the app is installed, add the “Mixpanel Project Token” and “Data Residency” to the app settings:
Mixpanel Project Token
Since Mixpanel users can have multiple projects, and each project has its own unique “project token”, whenever you want to send data to a specific project, you'll need to specify the project token so Mixpanel knows where to send the data. Click here for instructions on how to find the Project Token in your Mixpanel account. The instructions are also provided in Bettermode's Mixpanel App settings (image above).
Data Residency
When creating a project, Mixpanel asks you to select a region for the project (US or Europe). You need to select the same region in the Bettermode Mixpanel App settings as well.
Save settings.
âť—Note: For more information about Bettermode Mixpanel App and the video tutorial, please check out Introducing Mixpanel Integration post in the Product Updates space.
List of Events that Bettermode Sends to Mixpanel
Invite Member
Accept Member Invitation
Add Member To Space
Add Reaction
Create Member
Create Space
Create Space Collection
Delete Member
Delete Post
Delete Space
Publish Post
Reject Member Invitation
Reject Moderation Item
Remove Member From Space
Send To Moderation
Update Member
Update Post
Update Space
âť— Note: You can use a filter "Is Reply" to separate Posts from Replies (Comments). In the future, we will introduce a solution for admins to pick which events should be passed to Mixpanel.