Uncover user behavior using the Mixpanel app
Uncover practical insights on member activities with Bettermode's Mixpanel App — comprehensive data on site engagement, retention, and user behavior.
What is Mixpanel?
Mixpanel is a product analytics platform designed to help you understand user behavior and improve retention. Bettermode's integration with Mixpanel lets you:
- Capture your site members' properties and activities at a granular level
- Create robust reporting dashboards by segmenting members based on comprehensive filters
- Build funnels and cohort-based reports
- Measure stickiness and retention
- Compare different member segments (by role) across any report
- Group actions by space, member, or role
Tip: The free version of Mixpanel allows you to track 100k members every month. Visit Mixpanel to learn more about their products and pricing.
What you can do with the Mixpanel app
- Evaluate the growth of active users (for example, Daily Active Users)
- Measure member stickiness and retention
- Create reports on content generation (for example, posts and replies)
- Create activation funnels based on a series of member actions
- Track how members progress through different lifecycle stages
- Combine site data and usage via members' SSO ID to understand how site engagement impacts product adoption
How to enable the Mixpanel app
- Install the app. Learn how to install an app.
- Once installed, add your Mixpanel Project Token and Data Residency to the app settings:
Mixpanel Project Token
Since Mixpanel users can have multiple projects, and each project has its own unique token, you need to specify the project token so Mixpanel knows where to send your data. Click here for instructions on how to find the Project Token in your Mixpanel account. Instructions are also provided in Bettermode's Mixpanel App settings (see image above).
Data Residency
When you create a project in Mixpanel, you select a region (US or Europe). You must select the same region in the Bettermode Mixpanel App settings.
- Save your settings.
Note: For more information about the Bettermode Mixpanel App and video tutorial, see the Introducing Mixpanel Integration post in Product Updates.
Events Bettermode sends to Mixpanel
Bettermode automatically tracks the following events:
- Invite Member
- Accept Member Invitation
- Add Member To Space
- Add Reaction
- Create Member
- Create Space
- Create Space Collection
- Delete Member
- Delete Post
- Delete Space
- Publish Post
- Reject Member Invitation
- Reject Moderation Item
- Remove Member From Space
- Send To Moderation
- Update Member
- Update Post
- Update Space
Note: You can use the filter "Is Reply" to separate Posts from Replies (Comments). In the future, Bettermode will introduce a solution that lets admins choose which events to pass to Mixpanel.