Track user behavior using the Hotjar app
Hotjar is an analytics tool that helps you track customer behavior and collect user feedback. The Hotjar App sends member attributes and events to Hotjar, giving you full visibility into user activities on your site. You can use this data to improve your on-site experience and increase member engagement.
Popular use cases for the Hotjar App
- Visualize member behavior by monitoring clicks, browsing patterns, and scrolling activity to identify areas for improvement.
- View live playbacks of members to understand how they engage with your site.
- Identify where visitors drop off without signing up and discover ways to improve conversion rates.
- Allow members to leave visual feedback on different parts of your product.
- Segment members and run targeted surveys to collect feedback from specific audiences.
Enable the Hotjar App
- Install the app by following these installation instructions.
- After installation, configure the app settings:
Hotjar Site ID
Enter your Hotjar Site ID. Find your Site ID in your Hotjar account.
User Attributes
Enable the User Attributes toggle to send the following information from your Bettermode site to Hotjar:
- Member ID
- Role (user's role on your site)
- Locale (browser language)
- Created At (when the user was created on your site)
When you enable User Attributes, configure these additional settings:
- User Properties Prefix: Add your desired prefix for user properties.
- User Identifier: Select one of these options from the dropdown:
- ID — the unique identifier for the user in Hotjar
- External ID — use this if you are sending External ID to Bettermode via Single Sign-On
Send Events
Enable the Send Events toggle to transmit the following events to Hotjar:
- Member_updated — member information is updated by a member or admin
- Member_deleted — member is self-deleted or deleted by an admin
- Post_created — post or reply is published and visible to members
- Post_updated — post or reply is updated
- Post_deleted — post or reply is deleted
- Reaction_added — reaction is added to a post or reply
- Reaction_removed — reaction is removed from a post or reply
Note: Bettermode sends events to Hotjar only for regular members, not for admins or moderators.
Save your settings
Click Save settings to apply your configuration.