Easily manage analytics and measurement tags for your community without editing code.
Google Tag Manager is a free web-based software that allows you to manage tags (snippets of code or tracking pixels) on your website and app without modifying the code. Good examples of tags are Google Ads conversion script, Facebook pixel, and remarketing tags.
You can install the Google Tag Manager App from your community Apps section. Once the app is enabled in your Bettermode community, all the tags for the community can be easily managed from your Google Tag Manager account.
This means the marketing team doesn’t need to ask the community team and technical team to change the settings inside the community. The marketing team can even reuse the setup they have for other products and websites inside the Bettermode community.
What are the common use cases for the Google Tag Manager App:
Hotjar tag can help you learn visitor behavior, see live playback of visitor movement, and collect feedback.
LinkedIn Insights Tag can be used to uncover insights about community visitors and run personalized ad campaigns on LinkedIn.
If you are using Google Ads to drive traffic to your community, dynamic remarketing can be used to show ads to people who previously visited your community.
Using AdRoll tag you can track visitors to your community and show ads related to the content they viewed.
Google Tag Manager also allows you to track a set of basic events such as clicks, link clicks, and scroll depth by default.
How to install and enable the Google Tag Manager App:
Like any other app in your community, you need to first install the app: Learn how to install an app
Once installed, from the settings tab insert the Google Tag Manager Container ID > Save settings:
âť—Note: Click on the instruction link to learn how you can create a Google Tag Manager Container ID.
Congratulations! The Google Tag Manager app is now successfully activated in your community.
Related Topics:
How to integrate other apps with Bettermode using the Zapier App
How to customize or integrated your community using the Custom Code Snippet App
How to track user activities using Bettermode's Amplitude App
How to integrate the Bettermode community with Google Analytics
How to receive Slack notifications for community activities using Bettermode's Slack App
How to automate email campaigns for the community using Bettermode's Mailchimp app