
The member onboarding playbook
The templates, scripts, and scorecards behind a member's first 30 days. Design the first session around one action, then run the month like a funnel.
From first click to habit
Six chapters, from the first session to the operator calendar.
The first session
An activation checklist you can run this week: remove signup friction, one start-here space, one tiny first action.
The first-week emails
Four short sends written out in full, subjects and bodies. The fourth only fires if the member hasn't acted.
Prompts and programs
Six intro-thread prompts that get replies, a welcome-space outline, and a buddy program that fits on one page.
Check-ins at 30, 60, and 90
The exact questions to ask at each checkpoint, and what to change based on the answers.
Measure it like a funnel
Define your activation list, pick defensible thresholds, and run the weekly scorecard: joined, activated, returned, habituated.
The operator calendar
What your team does day by day for the first month, sized for one owner spending about an hour a day.
Common questions
Ready when you are
One work email, and the download appears on this page straight away.
Get the playbook