Engagement Rate: What It Is And How To Calculate It

The engagement rate is a measurement of user interactions with the content created by members of a community.

Written by

Duncan Elder

Published on

Sep 20, 2021

BettermodeHQ

Table of contents

What is engagement rate

The engagement rate is a measurement of user interactions with the content created by members of a community. The simplest way to calculate engagement rate is to divide the total number of likes, shares, and comments an account’s post receives by the size of that account’s audience and then multiply the result by 100. Other formulations divide engagement by the total number of post impressions or adjust the weight of likes, shares, and comments depending on their perceived value or which social network is being measured.

Examples of engagement rate Formulas

((Likes+Comments+Shares)/Total Followers)*100
((Likes+Comments+Shares)/Total Post Impressions)*100
((Likes*0.1+Comments*0.5+Shares)/Total Followers)*100)

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