IBM: A Global Learning Revolution
IBM SkillsBuild is a free online platform helping students, job seekers, and professionals gain in-demand skills in areas like cybersecurity, AI, and data analysis, boosting employability globally.
Key Components of
This Community
About IBM SkillsBuild and Its Challenges
IBM, a global leader in technology, launched SkillsBuild in response to the increasing demand for technical skills in a rapidly advancing workforce. Recognizing the need for accessible, high-quality education, IBM partnered with educational institutions, non-profits, and government agencies to reach a broad spectrum of learners. Despite the platform’s robust offerings, IBM faced challenges in creating a truly interactive, supportive learning community. They sought to enhance learner engagement, foster collaboration, and make learning more dynamic and enjoyable.
Challenges Before Bettermode:
- Increasing Engagement: Needed a community space where learners could connect, collaborate, and support each other.
- Boosting Retention: Required features to encourage regular participation and sustained interest.
- Facilitating Skill Development: Aimed to provide real-world practice and feedback loops.
- Expanding Global Access: Sought a scalable, multi-language platform to reach learners across different regions.
Bettermode’s Solution and Customization for IBM
To address IBM’s goals, Bettermode provided a tailored community solution, transforming IBM SkillsBuild into a hub of learning and support. Through interactive tools and a user-centered design, Bettermode enabled IBM to create a vibrant learning environment and these features made learning on SkillsBuild feel like joining a global tech club, with both peers and IBM experts ready to support every step. Key features that facilitated this transformation include:
- Interactive Discussion Forums: Spaces for learners to ask questions, share insights, and collaborate.
- Live Webinars and Workshops: Expert-led sessions that add depth to the learning experience.
- Comprehensive Resource Libraries: Curated collections of guides and tutorials.
- Peer Networks and Mentorships: Channels for collaborative projects and mutual support.
- Direct Access to IBM Experts: Direct communication pathways for real-time feedback and guidance.
Story snapshot
About
IBM
- A global learning community that helps anyone become proficient in tech with the support of friends and experts.
Community Goals
- Empower 30 million learners by 2030
- Create an enjoyable learning experience
- Connect students to real-world jobs
- Build confidence and competency in tech
Approach
- Developed collaborative learning spaces
- Established global study groups
- Connected learners with mentors
- Infused fun into tech learning
Results
- Enhanced learner success
- Stronger peer connections
- Increased job placements
- Higher learner satisfaction
- Improved tech skillsets
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