Branded online communities are one of the most valuable assets a business can create. The value delivered by online communities hugely impacts key business functions such as customer support, product ideation, brand evangelism, and content marketing. Especially considering the community is fully owned by your brand, you are in complement control over the data and messaging.
Often, external or customer-facing communities aimed at driving brand visibility depend on gaining new members to reach the community goals. However, it takes meticulous planning and sharp execution to successfully grow an online community.
Irrespective of the stage of your online community—planning and inception to growth stage—you can always improve your member acquisition strategy. In this exhaustive guide, we have covered a wide range of techniques to boost your community membership numbers.