Lenovo Legion: A Global Leader in Gaming Community
Lenovo Legion redefines gaming with high-performance devices and an unparalleled global community experience.
Key Components of
This Community
About Lenovo Legion and Its Challenges
Before adopting Bettermode, Lenovo’s vision for Legion extended beyond premium gaming hardware. The goal was to create an interactive platform that could support multi-language engagement, provide seamless product feedback channels, and foster genuine connections across regions. However, the following challenges limited these aspirations:
- Language Barriers: Lenovo needed a platform capable of supporting communication in 10 languages for a truly global community.
- Engagement Consistency: The challenge was to maintain high engagement and foster a sense of belonging among members across different regions.
- Streamlined Feedback Channels: Legion required efficient ways for users to share insights and feedback that could guide product improvements.
Bettermode’s Solution and Customization for Lenovo Legion’s
Through Bettermode's platform, Legion transformed its community engagement strategy, achieving 270% growth in member interaction. The platform enabled seamless communication across 10 languages, integrating gaming-specific features like Twitch streaming and real-time event management. This foundation helped Legion create a thriving ecosystem where product feedback, gaming discussions, and community events coexist naturally and these features have transformed the Legion Gaming Community into a vibrant space where feedback, discussions, and events coexist seamlessly.
Key features include:
- Multilingual Community Experience: Supporting communication across 10 languages to foster global gamer interactions.
- Twitch Integration: Allowing members to stream and watch live gaming sessions directly within the community.
- Public Gaming Groups: Facilitating discussions based on specific interests, games, or hardware preferences.
- Interactive Event Calendar: Informing members about upcoming gaming events, tournaments, and product launches, with easy navigation options.
- Integrated Rewards System: Members earn points for community activities, which can be spent in the store, encouraging active participation.
- Direct Feedback Channels: Providing avenues for members to share insights and suggestions, helping shape product development and community features.
How Gamers Embrace Legion Space
The community has become an essential hub where Legion device owners connect and share gaming strategies. Members actively participate in exclusive gaming events, stay updated with product announcements, and provide valuable feedback for future Legion products. This dynamic space fosters meaningful relationships among gaming enthusiasts while strengthening brand loyalty.
- Connect with fellow Legion device owners
- Share gaming strategies and experiences
- Participate in exclusive gaming events
- Access product updates and announcements
- Contribute feedback for future Legion products
Story snapshot
About
Lenovo Legion
- An international gaming brand known for its high-performance devices, creating a thriving community experience that goes beyond hardware.
Community Goals
- Build a global gaming network
- Strengthen brand loyalty through active engagement
- Offer exclusive perks for community members
- Collect and utilize user feedback for product enhancements
Approach
- Launched multilingual support
- Created dedicated interest-based groups
- Integrated streaming and live event capabilities
- Developed an engaging rewards system
Results
- Significant increase in user engagement
- Flourishing global community
- Increased event participation
- Improved feedback loop for product innovation
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