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Bettermode vs. Gainsight Digital Hub: Which Community Platform is Better?

Compare Bettermode and Gainsight Digital Hub: understand the unique features, benefits, and differences. Make an informed choice for your community management and customer engagement needs.
Written by
Emma Levin
Last updated
October 23, 2023

Two popular choices for companies looking to build online communities are Bettermode and Gainsight Digital Hub (formerly inSided). In this post, we've looked into key factors such as features, use cases, pricing, and ideal customer profile to help you make informed decisions.

It caters to software and SaaS companies, and consumer product and services companies to help them improve customer self-service, and scale customer support, and success. On the other hand, Gainsight Digital Hub is specifically designed for B2B SaaS and subscription-based companies looking to scale customer success.

Bettermode overview

Bettermode is popular for its beautiful template gallery, powerful customization options, rich App Store for integrations, and embed options. Bettermode is highly scalable, supporting anywhere from thousands to millions of members for any given community.

Some of the features are:

  • Powerful Design Studio to build unique communities
  • Professionally crafted templates
  • Direct integration with popular business tools such as HubSpot, Salesforce, Zendesk
  • Single Sign-On
  • Gamification and moderation tools
  • Developer Platform to build custom solutions on top of Bettermode

Primary use cases

  • Customer self-service
  • Scaling customer support and success
  • Product ideation and feedback
  • Customer marketing and growth  

Key industry segments

  • Software and SaaS
  • Consumer products and services
  • Online training and cohort-based courses

Bettermode’s all-in-one approach helps businesses consolidate multiple tools into one platform and simplify customer experiences. For instance, a community powered by Bettermode can host forum discussions, Q&A, events, ideation, help center, and resource library in one centralized online platform.

Bettermode overview

Gainsight Digital Hub overview

Gainsight Digital Hub is a community software specifically built for B2B SaaS and subscription-based companies that need to scale Customer Success. 

Some of the key features:

  • Customization options
  • Integrations with popular CRM and marketing tools
  • Robust dashboards and analytics

Key use cases:

  • Increasing the customer lifetime value
  • Improving customer engagement
  • Reducing churn

Key industry segment: Software and SaaS

An additional comparison overview can be found on Capterra.

Key features comparison

Template for common use cases

Bettermode offers a wide range of templates designed for various use cases, such as software companies, consumer product and services companies, and e-commerce stores. On the other hand, Gainsight Digital Hub primarily targets B2B SaaS and subscription-based companies for their customer community platform.

Community customization

Bettermode allows users to customize the platform to suit their needs with its own set of branding and a robust Design Studio. While Gainsight Digital Hub also offers customizable branding, the focus on B2B SaaS companies can limit the customization options for some users. Bettermode's flexibility in customization offers an advantage for businesses with diverse requirements and preferences.

Dashboard mockup
Bettermode Design Studio

Apps & integration

Bettermode supports direct integration with various platforms such as Zapier, HubSpot, Salesforce, Zendesk, Amplitude, FulStory, etc. providing a seamless experience to connect the community with existing tech stack. The integrations supported by Gainsight Digital Hub are Zapier, Gainsight, Salesforce, Zendesk, Skilljar, and more.

Developer platform

The Developer Platform by Bettermode takes customization options and the App Store to the next level by allowing developers to build custom functionalities and integrations.

In comparison, Gainsight Digital Hub offers an API for developers to access and integrate their platform with other systems and services.

Dashboard mockup
Bettermode App Store

Embed tools

Bettermode allows businesses to embed various community components into website and apps to facilitate member discussions and connections. The embed tool offered by Gainsight Digital Hub is used to add a help center widget on a website.

iPhone mockup
Community embedded into mobile app

Pricing comparison

Starting with Bettermode, there are two subscription plans: Advanced and Enterprise. The Advanced plan starts from $599 per month. The Enterprise plan is crafted based on unique business requirements and Bettermode’s sales team can offer the quote.

On the other hand, Gainsight Digital Hub does not provide pricing information directly on their website or any available sources we found. Instead, they require interested parties to get in touch with their sales team to obtain a tailored quote, depending on the specific requirements of your business (source). This can make it more challenging for businesses to compare costs upfront.

Regarding free trials, both companies offer these options. Therefore, you can test and explore the features of both platforms before committing to a subscription (source). This allows you to ensure that the chosen platform meets your expectations and requirements.

In summary, Bettermode offers a transparent pricing model with a flat rate starting from $599 per month, while Gainsight Digital Hub requires you to contact their sales team to get a personalized quote. Both platforms provide free trials, so you can try them out before making a commitment.

Pros and cons

Advantages of Bettermode

One of the primary advantages of Bettermode is its ease of use, setup, and administration. It is more user-friendly than Gainsight Digital Hub, making it a preferred choice for businesses in various industries, such as software companies, consumer product and services companies, and e-commerce stores. This allows businesses of different sizes to utilize the platform effectively and scale according to their needs.

Another benefit of Bettermode is its flexibility in catering to a wide range of users, from 2 to 1000+ users. 

Disadvantages of Bettermode

While Bettermode offers various advantages, some businesses may find it less suitable for their specific needs, especially use cases where monetizing the community with a subscription fee is required.

Advantages of Gainsight Digital Hub

Gainsight Digital Hub is specifically designed for B2B SaaS and subscription-based businesses that need to scale their customer success efforts. Its specialized platform and features cater to the unique needs of these companies.

Disadvantages of Gainsight Digital Hub

One limitation of Gainsight Digital Hub is that it may not be as user-friendly as Bettermode in terms of setting up the community and customizing it to give a unique experience.

Furthermore, Gainsight Digital Hub's focus on B2B SaaS and subscription-based businesses may limit its appeal for companies operating in other industries or those that do not have specific customer success scaling requirements.

Customer reviews and testimonials

In this section, we will look at the customer reviews and testimonials for Bettermode and Gainsight Digital Hub. These reviews provide valuable insights into the experiences of real users and can help others make informed decisions when choosing between these two online community platforms.

According to G2, Bettermode has a rating of 4.7/5 stars based on 82 reviews, while Gainsight Digital Hub Online Community Platform has a rating of 4.4/5 stars based on 164 reviews. On Capterra, Bettermode received a 4.8/5 overall rating from 84 reviews, whereas Gainsight Digital Hub has received a rating of 4.3/5 stars based on 12 reviews.

Users have praised Bettermode for its ease of use, customer service, and value for money. Capterra rates Bettermode's ease of use at 4.8/5 stars and customer service at the same level. The platform is considered to be a good choice for businesses looking for a cost-effective solution, with a value for money rating of 4.7/5 stars.

Gainsight Digital Hub, on the other hand, also receives positive feedback from its users. While not as highly rated as Bettermode in terms of ease of use and customer service, Gainsight Digital Hub still presents a viable option for businesses seeking an online community platform.

It is also worth noting that TrustRadius contains additional user reviews and ratings for both Bettermode and Gainsight Digital Hub. These reviews can offer further insights to help inform your decision when selecting the best community platform for your organization.

The ideal customer profile for each platform

Understanding the ideal customer profile for Bettermode and Gainsight Digital Hub can help businesses decide which platform is best suited for their needs. In this section, we will outline the target audience and main industries that each platform aims to serve.

Bettermode is designed to cater to a wide range of businesses, particularly in the mid-market and enterprise segments. The platform's features and capabilities make it suitable for companies operating in the Software as a Service (SaaS), consumer products, and services industries. Bettermode's ideal customer profile includes:

  • Companies with more than 50 employees.
  • Software companies offering SaaS solutions.
  • Consumer products and services businesses.
  • E-commerce stores and online marketplaces.
  • Businesses focused on online training and education.

On the other hand, Gainsight Digital Hub is primarily focused on serving B2B SaaS and subscription-based businesses that need to scale their Customer Success efforts. This makes Gainsight Digital Hub an option for: 

  • Business-to-business SaaS companies.
  • Subscription-based businesses and services.
  • Enterprises focused on Customer Success and engagement.

By evaluating the ideal customer profile for both Bettermode and Gainsight Digital Hub, businesses can determine which platform aligns best with their industry, user base, and specific needs. 

Final Verdict

Based on the product reviews, we see that Bettermode is a better alternative to Gainsight Digital Hub for several reasons. Let us break down the main factors that contributed to our decision:

Firstly, many users have reported that Bettermode meets the needs of their business more effectively than Gainsight Digital Hub. This is an important aspect to consider, as the primary goal of using community software is to improve customer engagement and satisfaction with a platform that specifically caters to their company's requirements.

Another significant factor that sets Bettermode apart from Gainsight Digital Hub is the quality of ongoing product support. According to G2, reviewers felt that Bettermode offers superior support, which shows a more responsive and dedicated team behind the product. This ultimately contributes to a better user experience with the platform and ensures a smoother implementation process.

In terms of features and roadmaps, Bettermode is makes it easy to build highly customizable community with the power of Design Studio and pre-made templates. It’s App Store is designed to integrate with business tools and overall enhance the community with custom features.

Lastly, while both Bettermode and Gainsight Digital Hub offer robust community platforms, Bettermode offers a more comprehensive all-in-one solution, allowing customer support and success teams, marketing teams, and product teams to collaborate effectively within the platform. This helps build meaningful customer experiences and engagement.

Taking all factors into consideration, Bettermode is the better choice when compared to Gainsight Digital Hub for companies build an online customer community platform that meets their needs, offers exceptional support, is committed to innovation, and provides a seamless all-in-one solution.

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Emma Levin
Content writer

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