min read

Community Management with Generative AI (+ 10 ChatGPT Prompts)

Explore Generative AI in community management: its benefits, challenges, and top use cases. Discover 10 ChatGPT prompts to boost engagement and maintain the human touch.
Written by
Kerry Leech
Last updated
October 23, 2023

With powerful AI systems like ChatGPT, Claude, and Bard, mundane, repetitive tasks that once bogged down community managers can now be automated. Which means you can spend less time creating content and more time engaging with your audience. 

But let’s be clear. These tools don't replace you - they amplify the impact you can have. Generative AI removes limits on the type of content you can produce, like text, images, audio, video - easily on-demand. And it's customizable for your brand's tone and voice.

Organizations can use generative AI for member engagement, community governance, and customer support. However, the tools require some basic understanding and prompting skills. In this post, we'll explore exactly how you can integrate generative AI into your community management strategy, and address 10 use cases with prompts to steal.

Let's get started.👇

Your first steps into the AI world

Integrating generative AI into your community management processes doesn't require a computer science degree or years spent decoding algorithms. Those days are long gone.

Today's landscape makes incorporating these advanced technologies seamless and intuitive even for non-technical users. With user-friendly platforms, tools, and step-by-step tutorials readily available, anyone can harness the power of AI.

The focus has shifted from complex coding and back-end development to real-world applications. Instead of getting bogged down in the intricacies of how the technology works, you can now simply concentrate on what you want it to do.

Questions like "Can AI create high-quality content for my audience?" or "Can it help automate repetitive admin work?" are what's important. The "how" details are abstracted away, allowing you to utilize these innovations through simple interfaces.

As the lines continue to blur between emerging technology and daily operations, generative AI is becoming accessible and beneficial for professionals across all fields. So don't be intimidated. With today's tools, generative AI is now well within your reach as a community manager. 

Here's a simple five-step guide to help you get started:

1. Understanding generative AI

In simple terms, generative AI can create original content - such as words, images, and video - based on patterns it detects in huge amounts of data it's been fed. One of the most mind-blowing features is its ability to process language. Generative AI doesn't just follow strict, robotic rules. It actually grasps nuances, semantics and intricacies in human language, allowing it to generate coherent, relevant text.

Think about that for a second. This means it can respond to detailed questions and requests. It can craft compelling narratives or explain complex concepts. Essentially, you can have natural conversations with AI.

(Example of how ChatGPT can be used to help write community behavior guidelines)

And if you prompt it in the right way, it can produce content tailored to your needs - from blog posts to social captions and more. The possibilities are endless. (More on this later.)

2. Finding your purpose

Here's the thing - generative AI is incredibly powerful, but like any tool, it requires the right input to maximize its benefits. So take a step back and get clear on your goals. What exactly do you want to accomplish or improve for your community? Where are the pain points or opportunities for innovation? 

For example, you might want to find ways to improve customer engagement, improve moderation, or boost customer service. Then, once you've identified the areas you want to focus on, drill down on how generative AI can help you get there. 

  • Could you boost customer service with AI-generated responses? 
  • Maybe you could leverage it to create engaging content that drives awareness? 
  • Or could it assist with enhancing collaboration and understanding complex data?

The possibilities are endless, but having a defined objective provides direction. It ensures your time, effort and resources are channelled toward targeted solutions that genuinely resonate with your community's needs.

Rather than getting overwhelmed by everything generative AI can do, let your aims guide you. Start with precise objectives that move the needle. As you implement and learn, you can broaden from there.

3. Gathering your data

Think of generative AI like a sponge. For it to be useful, you need to feed it relevant data based on your goals. For instance, if you want to boost customer service, you could copy and paste chat logs of previous interactions. Or if you’re looking to generate blog content, you could input related articles or publications so it matches your tone and style. 

Basically, you need to consider what materials will prime it with foundational understanding. Then, once it ingests the data, the fun really starts. Prompt your chosen AI tool with questions and instructions related to your aims. And review the responses carefully. Are they hitting the mark for your community's needs?

Don't be afraid to tweak and refine. If it goes off track, adjust your prompts to steer it back. Provide explicit guidance to shape the desired output. It's a process of continuous trial-and-error, much like teaching a child (albeit a digital one).

As you analyze strengths and identify areas needing improvement, you'll hone an approach tailored for your community. Remember, there are no instant shortcuts. Guiding an AI model takes patience, diligence, and an openness to learn and adapt. But the payoff is huge.

4. Safety and ethical considerations

Now, before you get carried away with all the possibilities of generative AI, let's press pause and talk about ethics. These models rely heavily on training data. But, unfortunately, data can contain biases that get reflected in the AI's outputs. So keep this in mind and monitor for any potentially biased or prejudiced content. Plus, regularly cross-check against community standards to keep things fair and inclusive.

Transparency is also key. If content comes from an AI model, be upfront about it. Trust is built on authenticity. Disclosing the AI origin manages expectations, allows you to address questions, and reassures members the human touch remains.

Furthermore, accountability matters. If an AI response causes confusion or harm, take responsibility. Refine parameters and training to avoid repeat issues. And of course, respect privacy rights. Anonymize or exclude any personal data used for training. Follow regulations and ethical data practices.

The bottom line is that using AI comes with responsibility. While the advantages are huge, prioritizing safety, ethics and positivity is crucial.

5. Feedback and fine-tuning

Bringing your community members into the loop can be really helpful. This way, they're not just passive recipients of your AI content - their feedback shapes its evolution. Understanding their experiences interacting with the AI reveals invaluable insights:

  • Was the content relevant and engaging? 
  • Did the responses seem helpful and accurate? 
  • How did AI impact on community engagement metrics?

Identifying strengths to build on and weak spots to address is key. So make it easy to share thoughts. For example, you could get feedback through surveys, discussions, and portals. The more diverse perspectives you gather, the richer the improvement insights.

And remember, the world of AI evolves swiftly. As community managers, staying aware of new advancements, tools and best practices is crucial, even if you don't adopt everything. Consider setting aside regular time for AI learning.

With new knowledge comes reassessment. Revisit your goals based on feedback - maybe the content was great but the tone was off. Adjust strategies to realign with community needs and preferences. See it as an ongoing cycle - feedback, learning, refinement. With this dynamic approach, your AI integrations will keep improving as a tool that resonates with and enriches your community.

So in summary, knowledgeable foundations, clear goals, ethical oversight, and community-centered iteration are the keys to generative AI success. 

Ready to unlock its power? Let's take a closer look at how. 

The AI advantage for community managers: Top use cases

Generative AI brings optimizations across operations, member experience, capabilities, and efficiency. 

Here are just a few real-life use cases:

  • Task automation: Generative AI, by design, excels at routine and data-intensive tasks. This capability makes it ideal for taking over repetitive chores, such as moderating comments, creating FAQs, and even drafting social media posts. With these tasks automated, community managers have the liberty to focus on more strategic goals, like community growth, relationship-building, and creative brainstorming.
  • Community insights: One of the key strengths of generative AI is its data analysis prowess. By sifting through vast amounts of community data, it can unearth patterns and trends that might be invisible to the human eye. This deep dive provides community managers with invaluable insights on member preferences, content performance, and engagement metrics, helping to guide you with data-informed decision-making.
  • Content creation: With generative AI, content creation is not just faster, but also more diverse. Whether it's creating engaging blog posts, crafting informative articles, or even generating scripts for videos, AI can be a creative powerhouse. This continuous influx of fresh content can be pivotal in attracting new community members and retaining existing ones, ensuring a vibrant and active community ecosystem.
  • Personalized experience: Communities thrive on member engagement, and nothing boosts engagement more than personalization. Generative AI, with its ability to process individual data points, can curate a unique community experience for each member. This can range from recommending content based on past interactions, suggesting potential connections or friends within the community, to offering support tailored to individual queries and challenges.
  • Scalability: As communities grow, managing interactions, content, and member requests can become overwhelming. Generative AI offers scalability, ensuring that the quality of community management remains consistent, regardless of the community's size. This adaptability ensures that both small communities and large networks receive optimal support and engagement.
  • Rapid response times: In an age of digital immediacy, delayed responses can be a dampener. Generative AI can ensure quick turnarounds, especially in areas like customer support or query resolutions. Whether it's addressing frequently asked questions or guiding new members, AI can provide instant, accurate, and consistent responses.
  • Cost efficiency: Over time, relying on generative AI for routine tasks can lead to significant cost savings. Instead of allocating resources for repetitive tasks, community managers can channel investments into growth strategies, community events, and other engagement-boosting activities.
  • Multitasking master: With AI automating mundane tasks, community managers gain mental bandwidth to juggle strategic priorities. You can brainstorm ideas for an upcoming event while AI handles moderating comments and drafting social posts. It enables parallel progress on high-value and administrative tasks.
  • Real-time recommendations: Leveraging AI's analytical capabilities allows for data-driven recommendations in real time. As a member engages with content, AI can instantly suggest related articles or discussions based on their interests and activity. This nurtures engagement.
  • Reduced risks: AI can filter content before public publishing, minimizing risks like incorrect information, offensive language, or leaked data. This pre-screening creates an extra layer of protection and quality control.
  • Enhanced creativity: AI's idea generation skills allow community managers to brainstorm creatively. You can get fresh suggestions to make an event, campaign, or initiative more unique and impactful.
  • Improved communication: With natural language capabilities, AI can craft emails, messages, and notifications tailored to each member's tone preferences, interests, and communication style. All of which builds personal connections.
  • Generative search: Based on content already created in the community, AI can generate answers to the questions asked using the community search function.
AI Assistant by Bettermode

In summary, leveraging AI delivers a lot; automation, insights, scalability, speed, savings, risk reduction, creativity, consistency, multitasking, recommendations, and personalization. The benefits span efficiency, costs, creativity, compliance, and member experience.

But what about the challenges?👇 

Navigating the challenges of Generative AI

As we’ve seen, AI unlocks immense potential, but integrating it poses some key challenges that community managers should prepare for. As we’ve briefly touched on, a major concern is possible biases in the AI's training data that could lead to problematic outputs. 

That’s why community managers need to monitor outputs and refine data/parameters to avoid perpetuating stereotypes. Transparency and ethics around disclosing AI usage also require careful navigation to build trust.

Over-automation risks losing human connection, so the balance with AI is key. From a practical standpoint, adoption requires upskilling and investment of time into learning prompts, training models, and iterating based on results.

The good news is with the right oversight, the pitfalls can be avoided. A thoughtful strategy and commitment to continuous improvement will enable community managers to reinvent their role with AI's help. 

Let’s explore some challenges: 

1. Bias

Generative AI models are only as good as the data they're trained on. If this data contains inherent biases, the AI outputs can perpetuate these biases. This poses a challenge for community managers aiming to build inclusive and fair digital spaces. While these biases aren't intentional, they can inadvertently alienate certain community members, perpetuating stereotypes or presenting a skewed perspective.

2. Accuracy

While generative AI is a powerful content creator, outputs can sometimes be imprecise, irrelevant, or even misleading. That’s why it's vital for community managers to vet and review AI-generated content rigorously, ensuring it aligns with community standards, values, and facts.

3. Overconfidence and transparency

Generative AI models operate on vast data sets, and sometimes, they generate content with an air of confidence even when it might be baseless. This can mislead community members into accepting AI-generated content without questioning its authenticity. Ensuring transparency – clarifying when content is AI-generated – is one way to mitigate this challenge.

4. Loss of personal touch

As AI takes over content creation and moderation tasks, there's a risk of the community space losing its personal, human touch. AI-generated responses might lack empathy, nuance, or context, which are often essential for nurturing meaningful community relationships.

5. Data privacy concerns

Generative AI models require vast amounts of data for training and fine-tuning. If improperly managed, this can raise concerns about data privacy and misuse. Ensuring that AI operations respect community members' privacy and adhere to data protection regulations is paramount.

6. Over-reliance on AI

While AI can significantly enhance community management operations, an over-reliance can be detrimental. Important decisions, especially those that require human judgment, intuition, and emotional intelligence, can't always be delegated to AI. Striking the right balance between human oversight and AI automation is crucial.

7. Ethical dilemmas

The use of AI in content creation and moderation can sometimes result in ethical challenges. For instance, if AI inadvertently removes a piece of content or a comment, it might be seen as a breach of freedom of expression. Not moderating harmful content can pose risks to community well-being.

8. Cost and infrastructure

Implementing and maintaining advanced generative AI models might require investment in technology infrastructure, training, and continual updates. For smaller communities or those with limited resources, this can pose a challenge.

In summary, while the benefits make overcoming the challenges worthwhile, community managers should approach AI usage with open eyes. With balanced use, and ethical oversight, the pitfalls can be avoided to fully realize generative AI's potential and positive disruption. A thoughtful strategy and commitment to continuous improvement will enable community managers to reinvent their role with AI's help. 

10 ChatGPT community management prompts to steal

To help you get started with generative AI, here are 10 invaluable prompts that community managers building customer communities for brands can use with tools like ChatGPT:

Use Case Prompt
Member Onboarding This prompt can be used to create a warm and inviting message for new members, setting the tone for their participation in the community. "Generate a welcoming message for a new member that exudes warmth, inclusivity, and enthusiasm. The message should encourage active participation, highlight the community's values, and assure the member of a supportive environment where their voice matters."
Community Governance This prompt can be used to establish rules and expectations for behavior within the community, promoting a respectful and positive environment. "Draft a comprehensive set of guidelines outlining the behavioral expectations for members within the community. The guidelines should emphasize mutual respect, inclusivity, and positivity, while clearly stating the consequences for behaviors that go against these core values."
Member Engagement This prompt can be used to keep members informed about the community's activities, recognize their contributions and encourage ongoing participation. "Compose a compelling update to share with community members that highlights recent activities, celebrates individual contributions, and inspires continued engagement. The message should foster a sense of belonging and showcase the value of every member's participation."
Content Generation This prompt can be used to generate fresh and relevant content for the community, sparking discussion and engagement around the brand's latest offerings. "Create an engaging article that introduces the brand's newest offerings, emphasizing their unique features and benefits. The content should be tailored to spark curiosity, facilitate discussions, and encourage community members to share their thoughts and experiences related to the new products."
Customer Support This prompt can be used to craft thoughtful and empathetic responses to customer complaints, demonstrating the brand's commitment to customer satisfaction. "Draft a compassionate and solution-oriented response to a customer who has expressed dissatisfaction with one of our products. The reply should acknowledge their concerns, demonstrate the brand's dedication to resolving the issue, and reinforce our commitment to delivering excellent customer experiences."
Information Provision This prompt can be used to compile a list of answers to common questions, providing a valuable resource for community members and reducing the need for repetitive responses. "Generate a comprehensive FAQ section that addresses the most commonly asked questions within the community. The answers should be clear, concise, and informative, serving as a reliable reference point for members and minimizing the recurrence of similar queries."
Event Promotion This prompt can be used to create engaging announcements for upcoming events, driving attendance and excitement within the community. ”Design an enticing and vibrant announcement for our upcoming [Event Name]. The message should highlight the key activities, special guests or speakers, and the unique value attendees will gain. The aim is to spark enthusiasm and motivate community members to mark their calendars and actively participate."
Member Recognition This prompt can be used to acknowledge and appreciate members for their active participation, fostering a sense of belonging and encouraging continued engagement. ”Compose a heartfelt acknowledgment spotlighting [Member's Name] for their exceptional contribution and active participation within the community. The message should highlight specific achievements, express gratitude, and inspire others to engage and collaborate in similar ways."
Community Growth This prompt can be used to brainstorm strategies for boosting engagement, helping to grow and invigorate the community. "Propose a set of innovative strategies aimed at enhancing engagement levels within the community. These strategies should prioritize fostering connections among members, creating compelling content or events, and offering value that attracts new members while reinvigorating the participation of existing ones."
Feedback Collection This prompt can be used to create a survey for gathering member feedback, providing valuable insights for improving the community experience. "Design a comprehensive survey tailored for community members that delves into their experiences, preferences, and suggestions. The survey should address key areas of the community, from content quality and event participation to platform usability, with the goal of gathering actionable insights to enhance the overall community experience."

We hope these prompts offer a glimpse into the potential of AI tools like ChatGPT. Please feel free to adapt and add to them as you grow more used to using AI. 

Your journey doesn't end here. As the digital landscape evolves, so will the opportunities to refine and reimagine community management. So stay curious, stay adaptable, and above all, stay committed to building genuine relationships within your community. It’s in the balance of technology and touch that the future of thriving digital communities lies.

Better community management with Generative AI

As we’ve seen, it's clear that AI technology offers immense potential to scale community management efforts and accelerate work. However, at Bettermode, we know that realizing these benefits requires thoughtfully addressing key challenges around biases, transparency, and responsible deployment.

This calls for a commitment to continuous research, improvement of training methodologies, and implementation of bias mitigation techniques and user feedback loops. After all, the goal is to build a diverse and inclusive community space.

The path forward lies in harnessing the power of generative AI while upholding ethical principles and community values. 

Are you a community manager interested in elevating your role with the help of this transformative technology? Feel free to get in touch with our team at Bettermode to explore more.

Kerry Leech
Content Contributor

Level up your community game with our newsletter!

Get a regular dose of helpful tips, tricks, and tools for community management. Plus entertaining memes completely free!