Top 5 Customer Engagement Software in 2025

When looking for customer engagement software, you will soon realize that there are many different software solutions with this tag. With four main types and dozens of software options, picking the right one can be overwhelming and requires careful research and testing. 

In this article, we've outlined the best customer engagement platforms, comparing their features, benefits, and user ratings. By the end, you'll know the type of software and the features and use cases you actually need.

4 types of customer engagement software explained

In a nutshell, these software are essentially a digital toolkit designed to boost customer interactions. However, customer engagement tools come in many forms, from dedicated web pages called customer hubs to interactive chatbots and loyalty apps.

To make a clear distinction between them, let's break down the key points of these customer engagement models.

1. Customer hubs

A customer hub is an online space, like a webpage, app or community group, where customers can find FAQs and product documentation and submit support tickets. A key “engagement” part of a customer hub is having a community section for users to discuss, interact and share best practices, enhancing engagement and fostering a sense of belonging.

Example: A tech company's customer hub might include a section for software installation guides, troubleshooting FAQs and a ticket submission form for technical issues. You can build your own customer hub for free with Bettermode.

Benefits

• Reduces strain on support teams by deflecting simple inquiries
• Improves customer self-sufficiency, leading to faster problem resolution
• Allows you to deliver consistent and accurate information through centralized knowledge
• Fosters community engagement, where customers can interact, share feedback and discuss best practices

2. Chatbots

You can implement an interactive chatbot on your website or app to provide real-time, personalized assistance to your customers. This tool helps address inquiries quickly and efficiently, enhancing the customer experience with tailored support.

Example: Airline chatbots are a great example of interactive chatbots. They track flight status and answer questions about delays, baggage claims or seat changes – all with access to your booking information for personalized and quick help. You can use Freshworks to build your own.

Benefits

• Immediate and personalized customer support 24/7
• Deflected simple inquiries, freeing up live agents for complex issues
• Improved customer satisfaction by providing quick and convenient answers
  
  

3. Loyalty programs

Loyalty programs reward customers for their purchases and interactions with the brand, encouraging repeat business. You can embed these programs into your website or app to integrate them into your customer experience. 

Example: Starbucks loyalty program is a great example of customer engagement and boosting loyalty. You can use a loyalty program software like Youshie for this use case.

Benefits

• Drives repeat business and increase customer lifetime value
• Deepens customer engagement with your brand through recognition and rewards
• Provides valuable customer data for targeted marketing campaigns, allowing for personalization
  
  

4. Social media management software

Social media management software helps businesses schedule posts, respond to comments and messages in real time and analyze who their audience is. This streamlines social media marketing while also making it easier to interact directly with customers.

Example: Hootsuite is a popular social media management tool that allows businesses to schedule and publish content across multiple platforms in one place.

Benefits

• Streamlined social media marketing efforts by allowing for centralized content management
• Increased brand visibility and reach by scheduling posts for optimal timing
• Real-time engagement with followers by providing a central location for responding to comments and messages

Top five customer engagement software compared 

Now that we’ve covered all types, we will compare different customer engagement software so you can easily conclude what is the best choice for you:

1. Bettermode

Bettermode is a no-code web app builder that lets you create your own customer engagement hub. Our pre-designed template Saassplex includes all the essential features, such as discussion forums, event announcements and feedback-sharing tools, allowing you to design a dynamic space for your customers. 

If you're looking for a dedicated webpage where customers can engage with your software and connect with other community members, Bettermode is a great choice. Use our template to quickly set up your dynamic hub.

How to build

Building a thriving customer engagement platform is straightforward with Bettermode's SaaSplex template. Follow these steps to get started:

Step 1: Create a Bettermode account for free

Create a free Bettermode account using your email or Google login—no credit card needed. Simply visit the Bettermode website, sign up, answer a few questions about your community needs and you'll be taken straight to the dashboard where you can start using our pre-designed templates.

Step 2: Choose the Saasplex template

Step 3: Customize the template

Now it's time to start customizing the entire customer journey to match your brand and vision.

• Administration: Click on your picture in the top right corner and select "Administration" from the dropdown menu.

• Appearance: In the web app builder, navigate to the "Appearance" section.
  Logos:some text
  • Upload your logo in both light and dark versions (recommended dimensions: 600x80 pixels for logos, 512x512 pixels for square images).
• Themes:some text
  • You can adjust your brand's main color, choose between light and dark themes, or opt for a dual theme.
• Typographies:some text
  • Select from 10 different fonts or five compatible font pairs.
• Styles:some text
  • Choose how cards, inputs and buttons will look (sharp or rounded corners).

• Design studio: Navigate to the "Design Studio" for further customization.
  Collections and spaces:some text
  • Customize, add and delete collections and spaces. The template includes basic categories you can modify.
• Header and sidebar:some text
  • Adjust the header to display your logo, search bar, actions and menu.
  • Organize the sidebar's link menu and collections menu to your preference.
• CMS Pages:some text
  • Configure the appearance of posts within your community (help center articles, questions, ideas, changelogs, events).

Step 4: Create content

With your platform structure in place, it's time to add content.

• Content creation: Click on the second icon in the vertical menu on the left side of the screen.
• Pre-built sections: You'll see sections for posts, spaces, tags and CMS.
• Add post: Click "Add Post" in the top right corner to create a new post.

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Step 5: Analyze performance

Understanding your customer interactions is key to managing customer relationships and meeting customer expectations.

• Reports section: Access valuable insights and metrics.
• Overview: Get a snapshot of important metrics.
• Reach & engagement: Track user activity and interactions.
• People: Monitor membership growth and active contributions.
• Posts: Identify popular posts based on views, replies and reactions.
• Spaces: Discover which areas are most active and popular.

Here are the main features of Bettermode:

Features

• Spaces: Spaces are customizable containers within your customer engagement hub that group content by specific topics or themes. They provide structure, making it easier for members to find what they're looking for and helping you create a customer engagement plan. 
• Advanced search: Find what you need fast! Bettermode's advanced search lets you filter content with ease. No more wading through endless information - pinpoint valuable resources and improve your overall experience.
• Reactions and comments: Encourage members to use @mentions, rich text, pictures, gifs and emoji reactions to create a dynamic and interactive space. This will boost participation and online community engagement.
• Private messaging: Enable direct communication. Bettermode's private messaging allows members to share rich content like images and videos, fostering a stronger sense of community and connection. Plus, you can automate messages using Zapier integration for a seamless experience.
• Leaderboards and badges: Track member contributions and award recognition through customizable badges. This gamification approach fosters healthy competition, incentivizes high-quality participation and highlights valuable contributions, ultimately boosting overall engagement within your community.
• Integrations: Connect your community to your existing workflows! Bettermode integrates seamlessly with popular tools like Slack and Intercom. This means members can interact with the community using the tools they already know and love. 

Use cases

Bettermode enables you to build full websites, both static and dynamic. But it also offers a range of features designed to boost customer engagement and simplify your operations. Here are some key use cases to consider: 

• Client portal: Create secure and customized client portals to centralize client communications, document sharing and project tracking, improving transparency and enhancing client satisfaction.
• Community hub and forum: Develop community hubs and online community forums to foster peer-to-peer support and engagement. These spaces enable members to share knowledge, participate in discussions and build a sense of community, driving higher engagement.
• Knowledge base: Create a central hub packed with educational materials and support documents. This way, customers can find answers to their questions on their own, reducing support tickets and giving them the information they need right when they need it.
• Product roadmap: Showcase your product roadmap to keep customers informed about upcoming updates and releases. Regularly update the roadmap to maintain transparency and manage customer expectations. 
• Customer feedback and help desk: Implement a scalable help desk and feedback system. Collect customer feedback on features, prioritize developments and make data-driven decisions to enhance your product.
• Event planning: Create dedicated event pages with all the essential details attendees need. Utilize external RSVP links to streamline registrations and ensure a seamless experience for everyone. This fosters a better environment for networking and learning, making your events a success.

Pricing

Bettermode offers clear and straightforward pricing plans, making finding the perfect fit for your budget easy.

• Free (for hobbyists and curious entrepreneurs)
• Pro: $49/month anuallypayments or $59 per month(for startups and creators scaling their digital products)

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User ratings

Users consistently highlight Bettermode's user-friendly design, making it easy for admins to build and manage communities and for members to participate actively.

2. Intercom

Intercom is a customer communication platform that helps users engage with customers through in-product messaging, personalized interactions and multi-channel campaigns. It’s best for personalized support and multi-channel marketing. You can access it by creating an account on their website and connecting your existing tools.

Features

• In-product messaging channels: This feature allows users to deliver timely onboarding experiences and announcements, ensuring their customers receive relevant information when they're most engaged.
• Personalized engagement tools: Leveraging customer data, these tools allow users to tailor messages to individual needs and preferences. This personalized touch strengthens engagement and satisfaction.
• Multi-channel campaigns: By uniting messages across different channels, users can create a smooth and consistent experience for their audience.
• Advanced targeting and reporting: By pinpointing specific customer groups and measuring campaign results, users can make data-informed choices and keep refining their customer engagement strategy.

Use cases

• Onboarding new users: Intercom streamlines onboarding with in-product messages. These messages pop up at relevant moments within the product, guiding new users with contextual tips and tutorials.
• Personalized customer support: Personalized engagement tools and in-product messaging empower users to offer real-time support and immediate assistance.  Automated bots and contextual messaging can then resolve issues swiftly, boosting customer satisfaction while reducing support tickets.
• Multi-channel marketing campaigns: Multi-channel campaigns ensure consistent messaging across various channels, like email and in-app notifications, for announcements or updates.

Pricing

Intercom offers flexible pricing plans designed to suit various business needs.

• Free trial (14 days)
• Essential: $39 per seat/month (or startups and small businesses)
• Advanced: $99 per seat/month (for growing teams)
• Expert: $139 per seat/month (for large teams)

User ratings

Several reviewers, particularly those in small businesses, value Intercom's ability to consolidate communication channels.

3. Typeform

Typeform is one of the customer engagement platforms designed for creating engaging and interactive forms, customer surveys and quizzes. It’s best for collecting customer feedback and insights. You can embed forms directly on your site or send them via email to your customer list.

Features

• Form builder: This feature allows users to build all sorts of forms, from signup surveys to order confirmations, and tailor them to your brand with colors and logos. They can also integrate them into landing pages and emails.
• Survey builder: Typeform's survey builder uses 28 different question types and clever features like adaptive logic to adapt questions based on customer answers, making the survey more interactive and personalized.
• Quiz maker: It allows users to make quizzes with different question types, including picture choice and multiple-choice, to tailor quizzes to goals like lead generation or product recommendations.

Use cases

• Find customers: By using lead generation forms and product recommendation quizzes, companies can engage prospects, capture their interests and guide them towards products or services that best meet their needs.
• Get feedback:  Businesses can use the platform's feedback forms to understand customer experience, whether it's about a specific purchase or overall satisfaction.
• Do research: Market research surveys help businesses understand their customers by gathering data on their preferences, buying habits and upcoming trends. 

Pricing

Typeform offers a range of paid plans alongside a free option.

• Free (unlimited form creation but with a limitation of 100 responses per month)
• Basic: $25 (100 responses per month)
• Plus: $50 (1000 responses per month)
• Business: $83 (10,000 responses per month)
• Enterprise (tailored response limits)

User ratings

Typeform users appreciate its conversational survey format, which can lead to more engaging and informative responses. Additionally, users highlight the ease of use and templates available, making for a quick and user-friendly survey creation experience.

4. Help Scout

Help Scout is a customer communication platform best for streamlining support interactions and enhancing team efficiency through centralized communication. By connecting their website to the platform, businesses can manage customer inquiries effectively across various channels.

Features

• Shared inbox: Help Scout’s shared inbox merges email, social, live chat and voice communications into one platform. It offers features like conversation assignments, private notes and real-time collision detection to prevent duplicate responses.
• Live chat: Integrated through Beacon, this feature allows users to start and manage live chats with minimal setup. The chat interface shows real-time notifications and updates, streamlining communication and ensuring prompt responses.
• Knowledge base: Help Scout knowledge base helps reduce email volume by up to 30% and provides quick access to essential information. Users can build and manage a customizable help center without coding.
• Micro surveys: This feature uses short surveys to understand customer feelings at key points in their interaction with a business. 
• Reporting dashboards: Reporting dashboards offer a clear view of team performance, including how quickly they respond to inquiries, how long chats last, and how productive they are with emails.

Use cases

• Centralized communication: Help Scout streamlines customer service by bringing emails, chats, and social media messages together in one place. This keeps teams organized and lets them collaborate easily.
• Proactive messaging: Help Scout lets marketing teams send targeted messages based on customer behavior, boosting engagement and improving the experience.
• Real-time feedback: The platform’s micro surveys enable businesses to gather instant feedback from customers, providing valuable insights into satisfaction and areas for improvement.

Pricing

Help Scout offers flexible pricing plans to suit businesses of all sizes, ensuring teams can provide exceptional customer service while staying within their budget.

• Standard: $22/user/month (for small teams)
• Plus: $44/user/month (for growing teams)
• Pro: $65/user/month (for larger teams)

User ratings

Users appreciate Help Scout for its simplicity and user-friendly design, which makes managing customer communications straightforward and efficient. Many find its intuitive interface and effective tools for live chat and knowledge base management particularly helpful.

5. Drift

Drift is an AI-powered platform that improves customer chats on websites and apps. Users can embed it into their website or use the Drift desktop app. This tool is effective for boosting sales and improving support.

Features

• Drift engage: This feature uses machine learning to analyze visitor behavior and trigger targeted playbooks. It helps businesses capture and act on intent data to engage visitors more effectively.
• Site concierge: This widget allows visitors to book meetings, access resources, and start relevant customer conversations to book meetings, access resources and start relevant conversations all in one place. It enhances visitor experience by streamlining interactions and making it easier for them to connect with the right resources.
• Bionic chatbots: Drift’s Bionic chatbots are designed to guide visitors through custom playbooks, automatically directing them to what they need. This feature improves engagement by providing tailored assistance and enhancing the visitor journey.

Use cases

• Lead generation: By using AI-driven chatbots and targeted playbooks, businesses can effectively capture and nurture leads, ensuring they receive personalized attention and are guided through the sales funnel.
• Customer support and engagement: With tools such as Site concierge and Bionic chatbots, businesses can provide instant support and guide visitors through the sales process. These tools help answer common questions, resolve issues quickly and ensure that visitors receive the assistance they need.
• Personalized marketing: Businesses can leverage Drift engage to deliver personalized offers, promotions and content based on individual visitor interactions, driving higher engagement and conversion rates.

Pricing

Drift offers three paid plans, starting from $2,500 per month.

• Free trial
• Premium: $2,500/month
• Advanced and enterprise plan

User ratings

Users appreciate Drift for its intuitive interface and real-time communication capabilities, which streamline customer engagement and lead generation.

Comparison table

Conclusion

While many customer engagement solutions offer great features, Bettermode stands out for businesses wanting to build vibrant and interactive customer communities.

With Bettermode, you can easily create customized hubs, knowledge bases and engagement spaces. Its user-friendly drag-and-drop interface, along with features like custom spaces, advanced search and gamification, lets you tailor your engagement strategy to fit your brand perfectly.

Get started with Bettermode – it's free!

FAQs

What is customer engagement software?

Customer engagement software is a tool designed to help businesses interact with their customers through various channels, manage communication and improve relationships by providing timely and relevant responses.

What software do you use to track consumer engagement?

For tracking consumer engagement, Bettermode stands out as a comprehensive solution with advanced analytics, real-time insights and customizable reporting. It excels in integrating customer feedback and interactions, making it an ideal choice alongside CRM systems like Salesforce and HubSpot.

What is the difference between CRM and customer engagement?

CRM (customer relationship management) software acts like a central hub for all your customer data. It helps you track interactions with your customers throughout their journey, from initial contact to purchase and beyond. Customer engagement tool, on the other hand, is all about fostering real-time interactions with your customers and helping you build stronger relationships with your customers.