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Revitalizing Community Engagement: A Strategic Approach

Learn how to find the root cause behind the decline in engagement and how to revitalize engagement. Dive into the importance of active listening and fostering ownership.
Written by
Kerry Leech
Last updated
October 23, 2023

Boosting participation and fostering stronger relationships within your community can seem a difficult task.

You're not alone in this struggle - many community manager grapple with how to effectively engage their communities. But here's the truth...

If you don't know how to breathe new life into your community sustainably, you'll never see that surge in active participation and collaboration.

Revitalizing interest and engagement among members can be achieved with a structured approach. There are two elements to this: finding what causes the decline and implementing proven strategies to improve engagement.

Let's explore in greater details!

Note: This blog post is based on a webinar we conducted on strategies to revitalize community engagement. Krystal Wu, community manager at Zoominfo, was the guest speaker.

Understanding community engagement

In the ever-evolving landscape of brand and customer interaction, community engagement emerges as a critical component. It's more than mere communication; it's about creating meaningful relationships with your audience in an environment where they feel valued.

Defining community engagement

Community engagement, at its essence, is the process by which organizations forge connections with their customers or users. This involves active participation from both parties - businesses offering valuable content or services while consumers share feedback and engage in discussions.

The end goal here is to foster a sense of belonging among members that propels them towards becoming loyal advocates for your brand. The stronger these bonds are within the community platform, the higher potential there exists for growth and success.

The role of community engagement in business growth

A well-engaged consumer base can significantly contribute to business expansion. They not only bring repeat business but also serve as ambassadors who promote your brand organically through word-of-mouth referrals.

This type of authentic promotion often results in better conversion rates compared to traditional marketing methods because people trust recommendations from those they know personally.

Moreover, engaged communities provide invaluable insights into consumer behavior patterns that help shape future strategies.

Community flywheel
Community fly-wheel effect

Unraveling the causes behind declining community engagement

Community involvement is not just a catchphrase; it's an indispensable component of any vibrant online platform. Yet, there are instances when this vital interaction takes a nosedive. Let's delve into some potential reasons.

Lack of active listening

When dialogues are not being actively engaged with, the consequence can be severe member dissatisfaction in a community. The absence of active listening can lead to significant member dissatisfaction within communities.

The key here lies in understanding that your community members yearn for their voices to be heard and acknowledged. When they share ideas or voice concerns, they seek validation from those who manage the space - you. If their inputs consistently meet with silence or indifference, disillusionment sets in.

Absence of ownership feeling

Moving forward towards another crucial aspect - ownership feeling amongst members. A sense of belongingness enhances user experience significantly as individuals feel more connected if they perceive themselves as contributors rather than mere spectators.

If such feelings are absent among users, interest wanes rapidly since value derived seems minimal. Henceforth, emphasizing on fostering feelings of ownership within communities becomes imperative, ensuring sustained activity and high levels of interaction between users.

Strategies for revitalizing community engagement

No one solution can adequately address all community engagement needs; instead, it requires a tailored approach that speaks to the individual character of your community. It calls for a thoughtful blend of strategies that resonate with your unique community members.

Relationship-building techniques

The cornerstone of any successful strategy is relationship-building within your specific community. Understanding what makes each member tick - their needs, values, and expectations - can help you craft experiences that foster deeper connections and promote engagement efforts.

This involves recognizing individual contributions, swiftly addressing inquiries or concerns, and paving the way for peer-to-peer interaction opportunities. These actions not only demonstrate respect towards members' input but also nurture an environment conducive to active participation.

Fostering ownership feelings

Beyond strengthening relationships lies another critical aspect: fostering a sense of ownership among community members. When individuals feel they have a stake in the success story unfolding around them through expanded community participation efforts, they're more likely to engage actively while offering valuable insights.

To cultivate this feeling of ownership, consider incorporating mechanisms like user-generated content campaigns or decision-making processes involving all participants. Such inclusivity reinforces importance within group dynamics and encourages further involvement.

Remember: While these strategies offer effective ways to enhance engagement levels, it's important to remember that every community is unique, thus requiring a customized approach to best suit its characteristics.

For instance, what works well in a tech-focused forum might not necessarily yield the same results in a food enthusiasts' network. Hence, think through the set of methods to use depending on the particular situation.

💡Key Takeaway:

Revitalizing community engagement isn't a one-size-fits-all endeavor; it requires a thoughtful mix of strategies tailored to your unique community. Building relationships, fostering ownership feelings, and recognizing individual contributions are key. Remember, each group is distinct and needs its own customized approach for effective engagement.

Engaging members through Q&A Sessions

A key strategy for fostering engagement is to conduct interactive Q&A sessions. These open forums can be an invaluable tool in connecting with your audience and promoting engagement efforts.

A well-orchestrated Q&A forum not only addresses queries but also serves as a platform where you can gain insights into members' interests and experiences. This exchange of ideas helps build stronger relationships within communities.

Question and answer
Q&A powered by Bettermode

Q&A encourage dialogue that might otherwise remain unspoken due to hesitations or perceived barriers among participants. In turn, this fosters mutual respect between managers.

The discussions generated from Q&A spaces often shed light on areas needing improvement, which further aids the planning process and enables community builders to better understand how to best serve them. Moreover, using starter questions related to specific community engagement plans and industry trends encourages sharing personal stories and professional expertise, thereby creating an environment where everyone feels valued and heard.

Leadership opportunities within communities

One effective strategy to revitalize community engagement is to provide leadership opportunities within the community. By offering leadership roles, individuals can be enabled to take a proactive stance in influencing the development and progress of the community.

A fundamental aspect of fostering leaders within communities is cultivating leaders for specific spaces. Spaces formed around specific issues, geo locations, or areas pertinent to the community, serve as breeding grounds for emerging leaders.

This strategy not only benefits individual participants but also enhances overall organizational health by encouraging member participation and deepening connections between them.

To cultivate effective space leaders, it is essential first to identify those showing interest and aptitude beyond regular membership duties. Once identified, provide them with adequate resources such as workshops on community management or guidance sessions from experienced mentors. Furthermore, setting clear expectations about their role will help ensure preparedness.

This includes defining tasks like organizing events, moderating discussions, promoting inclusivity, and fostering positive interactions among all members. Building successful communities requires incorporating feedback mechanisms where peers can provide constructive input regarding contributions, thus ensuring continuous improvement while reinforcing commitment to shared goals.

💡Key Takeaway:

Boosting community engagement requires a strategic approach, including offering leadership roles and cultivating committee leaders. Identify potential leaders, provide them with necessary training resources, set clear role expectations, and incorporate feedback mechanisms for continuous improvement.

The role of gamification

Gamification techniques have proven effective at enhancing user engagement levels post-transition by introducing elements of fun into the exploration of their new environment. Platforms like Bettermode offer gamified solutions designed specifically to boost retention rates.

These include game mechanics such as points accumulation, leaderboards, badges, etc., within non-gaming contexts which serve as motivation for users to explore more thoroughly.

Effective onboarding practices

The onboarding process is another critical aspect when new members join an existing community. The aim should always be making newcomers feel welcomed while simultaneously equipping them with necessary information about how they can contribute meaningfully within the community.

Welcome email sequences or tutorial videos are common practices. Providing clear guidelines regarding expected behavior and norms helps set appropriate expectations right from the start.


How can we improve the engagement of our community?

Fostering a sense of ownership, actively listening to member needs, and offering leadership opportunities within the community are effective ways to boost community engagement.

What are the six C's of successful community engagement?

The six Cs include Communication, Collaboration, Consistency, Compassion, Creativity, and Commitment. They collectively help in fostering an engaged and vibrant community.

What are the benefits of community engagement?

The five key benefits include improved decision-making processes, increased customer loyalty and trust, enhanced brand awareness, stronger relationships within members, and greater overall customer satisfaction.


Community engagement is the lifeblood of any thriving online platform. However, it can decline over time.

Pinpointing reasons for a decline in engagement, such as lack of active listening or absence of ownership feeling within the community, are crucial first steps.

Revitalizing Community Engagement requires strategic approaches like relationship building and fostering a sense of ownership among members.

The success lies not just in implementing these strategies but also measuring their effectiveness using appropriate metrics.

Incorporating interactive elements like Q&A sessions or providing leadership opportunities can significantly enhance interactions within your community.

Kerry Leech
Content Contributor

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