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The Best Customer Engagement Solutions in 2025

Discover cutting-edge customer engagement solutions to enhance interactions, build loyalty, and drive growth. Transform your customer relationships with personalized strategies today!

Written by

Fareed Amiry

Last updated

February 10, 2025

BettermodeHQ

Table of contents

Customer engagement solutions refer to a variety of tools for enhancing customer experience, such as community hubs, loyalty programs, chatbots, newsletters, CRMs, and more.

With dozens of types and solutions on the market you can easily invest in a tool that doesn’t meet your engagement needs fully.

In this article, we will review different customer engagement solutions and how they can assist your business. We will focus on specific features and use cases for each tool, helping you find the right fit for your niche and goals.

7 types of customer engagement solutions

Simply put, customer engagement software is a set of tools that help you boost customer interactions. This software can be anything from a community website to AI-powered chatbots.

To help you get a clear picture, let’s lay out the main points that differentiate different customer engagement models.

Customer hubs/Help centers

Customer hubs or help centers are dedicated web pages that offer support resources to customers. They can include FAQs, a knowledge base, and discussion forums to engage the community around your brand. Popular SaaS businesses such as Meta Business are using help centers as their primary customer engagement solution, and you can build your own with Bettermode’s SaaSplex template.

Chatbots

Chatbots incorporate automated scripts to enable live interactions with your customers through your website, social media, or other messaging apps. Websites opt for this solution because it is cost-effective and provides 24/7 availability to the customers.

Loyalty platforms

Loyalty and referral programs are often implemented to inspire deeper connection and inspire customer retention. Although they do not offer traditional communication as such, they do provide value by rewarding the customers.

Social media management tools

Tools for social media management allow marketers to navigate the social media presence of a company. They include features such as scheduling posts and replying to comments. The one-dashboard solution is useful for large businesses that are present on different social media platforms.

Example: SocialPilot

CRM (Customer Relationship Management) systems

CRMs are sales tools that include features like sales tracking, marketing and sales automation, and contact management. They are a good fit for corporations with a large customer base that needs to be centralized and shared across different departments.

Feedback and survey tools

As a customer engagement solution, feedback and survey tools are important to get an honest opinion from your target group. Unlike other customer engagement software on the list, they cannot be used as frequently, but they remain a valuable asset.

Email marketing platforms

Email marketing platform is a customer engagement software that enables you to create and automate email campaigns, including newsletters and promotions to segmented target groups. Email marketing is well-combined with CRMs, surveys, loyalty platforms, and community hubs.

Example: GetResponse

Top 5 customer engagement solutions: detailed review

Bettermode

Bettermode is a no-code web platform enabling you to quickly put your custom customer engagement plan into action. With our ready-made SaaSplex template, you can build a webpage and incorporate crucial elements like discussion forums, Q&A, resource center, and feedback-sharing tools, creating an interactive environment for your customers.

Features

No-code community builder – Create an online community hub from scratch with a block-based interface.
Customization – From logo to fonts, adjust every aspect of the hub to match your brand identity.
Analytics – Get comprehensive info on user behavior throughout the support hub.
Translation – Translate your community to 10+ languages to enhance global customer experience.
Integrations – Successfully integrate Bettermode with your favorite tools, such as HubSpot CRM, Google Cloud, and Slack.
Moderation – Keep a tap on everything that happens on the platform by managing members’ permissions.
Integrated CMS – With Bettermode’s own CMS, you can create and share content within the app, enabling smooth self-service support to your customers.

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Use cases

Knowledge base – Help customers find the answers to common questions.
Community hub and forum – Keep the conversation live and boost online community engagement.
Event planning – Create events to promote product launches and introduce new features.
Customer feedback – Set up a Wishlist space for the community to give you live feedback and suggestions for improving your products with new features.
Product roadmap – Keep everyone updated by sharing the dates of upcoming releases.
Help desk – Onboard your customer success teams as admins, and make them accessible to your most valuable customers.

How to start

Simply customize and adjust our out-of-the-box templates to your specific needs.

Step 1 – Create a free Bettermode account

Step 2 – Select a customer engagement platform template

To make the best customer engagement platform, we recommend our SaaSplex template. This is a ready solution that already incorporates all the features you need for a quality community hub.

Step 3 – Customize your customer support hub

Once your theme is live, hit the C key to open a customizer and set the entire customer journey throughout the hub. Let’s start by naming your community and adjusting the essentials.

Go to Settings to access the community name, publishing, access to the site, and decide on the key permissions:

Moderation alerts
Type of content you monitor
Permission for users to message each other
Notification types for onboarded members
Permission for users to log in with their social accounts.

Step 4 – Organize community hub spaces

Improve customer experiences by creating spaces where they can ask questions and find answers quickly.

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In our design studio, you can customize existing or add/remove spaces, including:

Get started – List the most important guides for customers to get acquainted with your product.
Help center – Present the most frequent questions about your product and services as brief posts, enabling users to find them quickly.
Ask the community – Create a space for users to ask questions to other community members.
Discussions – Allow your customers to participate in discussions about your new features, best practices, and more.
Groups – Enable customers to get together based on their countries, niches, interests, etc.

Bettermode supports other features valuable for enhancing customer satisfaction, such as Events, Blog, Product Updates, Roadmap, and Wishlist. Moreover, we’ve found that the Introduction section is an important part of customer engagement platforms, allowing users to say hi and be welcomed by the rest of the community.

SaaSplex theme has organized your spaces into collections to make them more intuitive for new members. For example, the Community collection includes sections for introduction, a forum, groups, and events, while features such as a playbook, help center, roadmap, and product updates are focused within the Resource collection.

Easily rename and restructure collections according to your business needs within the settings bar on your left-hand side.

Step 5 – Set up the user profiles

Improve customer satisfaction by involving them in your product development process. Give them a voice by not only listening to their comments and feedback but also learning about who your customers really are.

Bettermode incorporates a comprehensive list of fields you can add to user profiles, enabling you to collect data such as Country, Job Title, Company, Website, and social media links. Moreover, you can ask your members to fill in their Birthday fields and boost engagement by surprising them every year.

Setting up userprofile using Bettermode customer engagement solution

Step 6 – Add relevant content to get the conversation started

With Bettermode’s own CMS, you can easily prepare and upload different types of content from your dashboard. Furthermore, update the details under Content Settings to decide on the type of content your users can create and upload.

Step 7 – Brand your hub’s appearance

Customize logos, themes, fonts and styles to match your brand identity across all devices.

Step 8 – Set up SEO and publish your Community Hub

Help users find your community hub and help center quickly by Googling the relevant keywords. Go to Settings > SEO and adjust the site’s meta title, description, and social sharing image.

Remember to click the Update button and save your changes every time. If you need further support in setting up your customer engagement community, our Onboarding steps are available in the bottom left corner to help you get started.

Pricing

To make our product accessible to various niches, we’ve created four affordable pricing plans:

Free plan – a developed community platform for up to 100 members to get you started.
Pro plan – from $49/mo, including unlimited members and priority support.

User ratings

With a rating as high as 4.8/5 on Capterra, our users trust Bettermode and say it is a worthy investment in their business and one of the best customer engagement solutions on the market. They find it intuitive to use, as it enables businesses to create their community quickly.

A common suggestion from the users is to develop an app in the future to bring the customers even closer together.

Userpilot

Userpilot is another no-code customer engagement solution designed for SaaS brands to help create product tours and improve customer onboarding and product adoption. It is a Chrome extension and a script you can add to your website and app, involving it directly into your UI.