Jacob Downey

Growth @ Bettermode

Jacob Downey leads demand generation at Bettermode, where he builds the GTM engine and treats community as a core growth channel. Before Bettermode he spent years standing up demand gen functions from scratch across B2B SaaS and fintech, hands-on with HubSpot, Clay, and the rest of the modern stack. He writes about community-led growth, customer marketing, and the unglamorous infrastructure that makes both work. Based in Toronto.